As anyone who travels for business or leisure will know, a shirt that stays crisp and fresh 24/7 is almost impossible to find. Even Jermyn Street's most renowned English shirtmaker Turnbull & Asser, which has dressed clients as diverse as President Ronald Reagan, Charlie Chaplin and The Beatles in its 130-year history, hasn't offered a crease-resistant shirt, until now.
Launched for Spring 2018, the brand's new collection of Journey Shirts is made from a new generation of cloth created in collaboration with renowned English fabric house Thomas Mason, and it will take you effortlessly from day to night without so much as a wrinkle. What's more, the Journey shirts are just as comfortable to wear as Turnbull & Asser's regular shirts.
Thomas Mason and Turnbull & Asser have centuries of fabric manufacturing and shirtmaking expertise between them – Thomas Mason was founded in Lancashire, England in 1796 and has been weaving cloth for Turnbull & Asser for more than 100 years – but both brands are innovating their traditional methods and design processes to remain relevant to modern customers' requirements.
"Over the past several years our customers have asked for a shirt that had all the attributes and smoothness of a pure cotton garment, but with the easy care elements that you would associate with shirts made from man-made or mixed fibres," says Turnbull & Asser's retail director and Royal Warrant Holder Steve Quin. "Our suppliers at Thomas Mason have developed such a fabric, from which we have produced the Journey shirt. The shirt is resistant to wrinkling and will look fresh throughout the day and night should the occasion arise."
In order to achieve the unique crease-resistant properties, Turnbull & Asser changed its usual shirt construction technique by fusing the shirt's collar and cuff (as opposed to being 'unfused', when the cloth is loose from the internal fuses), to maintain a clean, sharp shape. A finishing treatment has also been added to the Journey fabric to ensure the yarn stays straight, instead of springing back to its original coiled shape.
"All the characteristics that are valued from a high-quality 100% cotton fabric are retained due to the unique way in which the fabric is produced: the yarn itself is treated before the fabric is woven, which increases its resistance to creasing while maintaining the richness that is enjoyed with other pure cotton fabrics," explains Quin.
There are three shirt styles in the collection, and a total of 11 different shirts – including a linen option – available in a range of classic colours and patterns including plain white, blue, checks and stripes. Designed specifically for travel, whether worn on the aircraft or packed in your luggage, the shirts will hold up to the rigours of a long flight, for important meetings or a relaxing holiday – ideal for any journey.
£195; turnbullandasser.co.uk
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